Color World Housepainting » Blog

New Brick, New Paint

August 2, 2016

Does your already new-ish brick home need a beauty lift? We give outdated brick homes new paint jobs all the time. But in the instance you need to re-modify a modern look, we’re pleased to tell you – we do those all the time!

Check out this NEW brick home’s NEW paint job!

brick1 brick2 brick3 brick4

How do you know when your house needs to be painted?

May 3, 2016

Very few of us enjoy the project of painting our home’s exterior (we are one of the few who LOVE it!), but it is an important part of home ownership to protect your investment. Home exteriors should be painted every 5-10 years depending on the surface, quality of paint used, the preparation work before the last paint job (properly prepped surfaces result in more lasting paint jobs), and your home’s climate.

Wood surfaces typically need to be painted every 3-7 years, or stained every 4 years. Aluminum siding needs to be painted approximately every 5 years, and stucco lasts between 5-6 years. Painted cement fiberboard siding and painted brick will both last 12-13 years, depending on the quality of paint job, and unpainted brick simply needs regular pressure washing (just be sure to paint the trim on a regular basis!).

Not sure how long it’s been since your house last had its exterior painted? Here are 6 things to look for to know when your house needs a new coat of paint:

  1. Peeling paint. Paint begins peeling when moisture make its way under the surface of the paint, releasing the bond between paint and surface. It is also a sign that is far past time for a new paint job, as your home’s structure is now at risk to moisture. Keep in mind that paint doesn’t just make a house look pretty, it also protects it from the elements.
  2. Gaps or shrinks. If the boards on your home’s exterior look like they’re shrinking or if there are gaps beginning to form between boards, that could be a sign of dry rot. If it’s been too long between paint jobs, moisture may be getting into the wood and causing serious damage. It’s not your eyes playing tricks on you — have a professional come out and look at the boards right away.
  3. Cracking stucco. Some people choose stucco because its coating has a longer longevity than wood siding. While that’s true, stucco still needs maintenance paintings to protect the surface. If your stucco is beginning to show hairline cracks, it is time to paint. Remember, any blemish in your home’s exterior surface allows moisture to get in and cause damage.
  4. Caulk is cracking. Take a look at the caulk between your boards. If it is dry, brittle, or cracking, it is time for an exterior paint job.
  5. The color is fading. We’ve discussed that exterior paint isn’t just for aesthetics, and the same holds true with fading color. If your paint color is fading, it is a sign of sun damage that is weakening the integrity of your paint as a protective surface.
  6. Your home is a 5-year-old. If your home was built over 5 years ago and has not been painted since, it’s time for a paint job. During new constructions, a single coat of paint is typically sprayed on to the house. Don’t wait longer than 5 years to have your home painted a second time by a professional exterior house painting contractor.

Teamwork Makes the Dream Work

Congrats to our team for winning Consumers’ Choice Award Columbus “Customer Service Excellence”! We can’t do what we do without the passion and committment our team has to offer! Watch!

We Want YOU to Franchise with us!

A behind the scenes look at how Color World Housepainting all began, and the CEO who has one goal in mind: To help others succeed too.


Ground zero. That’s where Color World Housepainting CEO, Tom Hodgson began building his future. From learning to paint his way through college to door knocking for leads for his one-day successful business model, Hodgson’s unconventional marketing efforts are what we call the epitome of starting from the ground up.

After selling all he had, and with just a couple hundred in his pocket, 1997 was the year Color World Housepainting was born. Little did he know, it would also be a place of building dreams for others.

“I started painting in high school, then again in 1993 to fund my college years. My passion for the business grew and that’s when I incorporated Color World Housepainting.” Hodgson said.

Hodgson’s passion and expert business model set the stage for a future of success. So much so, several professionals who worked for him found their dream, too.

“Painting is not something anyone can do,” said Hodgson. “But we’ve built a team of experts, many who’ve been able to branch off from Color World and open their own painting businesses.”

20,000+ painted homes later and years of fresh success stories, Hodgson decided to harness the talent of these young professionals by franchising Color World Housepainting.

“Fast forward today, we’re in several markets across the U.S., and looking forward to opening more this year.” said Hodgson. “My biggest focus is giving others the opportunity to be successful, without the pains of starting ground-up.”

According to Hodgson, franchising will give owners the team support they wouldn’t have otherwise, the access to the Color World custom estimating software, all the marketing they need, and allow for them to take advantage of more than just painting.

Color World Housepainting offers services like interior and exterior painting, gutter installation, pressure washing and holiday lighting,” said Hodgson. “All of that done with the goal of providing customers with outstanding service, quality and price.”

Hodgson has plans to help others build their dreams and looks forward to hearing about the fulfillment that comes with owning a business.

“The most fulfilling part of my job is being able to give a client a complete facelift,” said Hodgson. “That involves having our entire team in the field working together – giving someone a deserving before and after… sharing that reward with my entire team is a great feeling.”
Hodgson is excited to open the floodgates to big dreams and savvy business owners.

“I’m more than ready to help build more successful stories through franchising,”said Hodgson.

To learn about franchise opportunities with Color World Housepainting, email us directly at or call (614)581-1652.

Ensure Your Home’s Exterior is Prepared for the Winter Weather

In the video below, Tom Hodgson, CEO of Color World Housepainting, discusses how we prepare a home’s exterior for the Winter weather.

As they say, “an ounce of prevention is worth a pound of cure.” Perhaps nothing illustrates that point better than preparing your home for winter. Ensuring your house is ready to face harsh, winter conditions will save you money and the headaches associated with home repairs.

They've painted my house about a year ago and I wanted to wait and see how it held up. I couldn't be happier with the results. It looks like it was painted yesterday Paint crew was friendly and very professional and made sure they did a great job.

- Michael H.