Color World Housepainting » Blog

How to Incorporate Greenery Before the New Year

November 7, 2017

There are just under two months left until 2018, which means there is still plenty of time to include the 2017 Pantone color of the year before January 1. Pantone describes the shade, Greenery as “a fresh and zesty yellow-green shade” like a Granny Smith apple. Greenery is a hue found in nature and thus easy to pair with many other colors. Though this fresh color evokes thoughts of spring, here at Color World Columbus, we love green year round!

Plants are a great way to liven up your home and quite literally embrace Greenery. Bring the outdoors in with a low maintenance succulent, cactus, air plant, or even a floral painting!

Coloring the Community

August 4, 2017

Charity is an important value for all Color World employees. Color World loves to provide all of your decorating needs, but we also love helping out in the community.

Color World recently supported the Dublin community by donating to the Dot Money Bowl-a-Rama at AMF Sawmill Lanes. The event served to raise money for The Matthew Dotson Scholarship Fund, awarded to graduating Senior leaders at Dublin Coffman High School. This included a night of family fun and fond memories.

Color Wold partnered with Calico Corners and Studio M Home to curate a unique package of painting and design discounts, along with design consultation offered at the evening’s silent auction. The package was valued at over $500!

The winning bid went to Anita and Tony Mollica who have big plans for their next home renovation. As a past Color World customer, Anita tells us “We have used Color World in the past for our house exterior and deck. When I saw the bid available I decided to try and get them again. They just painted our deck and had some great ideas for colors. We plan on using our auction bid to repaint the house. Color World representatives are always very helpful and always reliable.” Congratulations Anita and Tony, we can’t wait to see your home makeover!

Anita Mollica showing off her winnings

As a family friendly business, Color World is always looking for ways to assist children and teens in the community. Our owner, Tom Hodgson also loves sports and coaching. As a result, Color World serves as a booster for Dublin Coffman Athletics and a frequent donor to the Ohio State Football endowment scholarship.

Color World also recently donated to the athletic nonprofit, Chuck’s Kids. The local organization aims to help Columbus kids to succeed by providing supplies, monetary support, academic motivation, and sports training. Chuck’s Kids hopes to continue growing their mission in order to reach more kids, and Color World is happy to help with this goal! Please join us in supporting these great local causes!

Why is “Amazing Gray” so amazing?

July 21, 2017

Amazing Gray (shade SW 7044) is one of the most popular shades at Sherwin Williams and has been making waves throughout central Ohio recently. Even our owner, Tom Hodgson has the shade inside his house and says, “my wife and I felt like it was the most perfect warm gray tone that complimented our home décor.”

I recently had the chance to tour and admire the M/I Homes model home located at Regency at Riviera in Dublin, Ohio This model showcase a a Slate Grey Hardiplank exterior with black and white trim and carries the grey indoors with Amazing Grey featured throughout. Aside from some of the bedrooms, Amazing Grey can be seen on most of the walls in the house, laying the perfect foundation for sleek furniture and daring decorations.

Amazing Grey is not a true grey, but it is the perfect neutral greige (grey+beige) hue. This paint seems to change based on the lighting, sometimes transforming from a cool grey to a warm taupe with greenish undertones.

Amazing Grey is amazing because while it may appear to change tones depending on the lighting, it is also easy to match with any other color combination. Amazing Grey is a true neutral- not too warm and not too cold- so it is no wonder that homeowners across the country are loving this shade from Sherwin Williams!

Tempted to try Amazing Grey in your home? Visit us at for a free Color Consult with Sherwin Williams!

New Brick, New Paint

August 2, 2016

Does your already new-ish brick home need a beauty lift? We give outdated brick homes new paint jobs all the time. But in the instance you need to re-modify a modern look, we’re pleased to tell you – we do those all the time!

Check out this NEW brick home’s NEW paint job!

brick1 brick2 brick3 brick4

How do you know when your house needs to be painted?

May 3, 2016

Very few of us enjoy the project of painting our home’s exterior (we are one of the few who LOVE it!), but it is an important part of home ownership to protect your investment. Home exteriors should be painted every 5-10 years depending on the surface, quality of paint used, the preparation work before the last paint job (properly prepped surfaces result in more lasting paint jobs), and your home’s climate.

Wood surfaces typically need to be painted every 3-7 years, or stained every 4 years. Aluminum siding needs to be painted approximately every 5 years, and stucco lasts between 5-6 years. Painted cement fiberboard siding and painted brick will both last 12-13 years, depending on the quality of paint job, and unpainted brick simply needs regular pressure washing (just be sure to paint the trim on a regular basis!).

Not sure how long it’s been since your house last had its exterior painted? Here are 6 things to look for to know when your house needs a new coat of paint:

  1. Peeling paint. Paint begins peeling when moisture make its way under the surface of the paint, releasing the bond between paint and surface. It is also a sign that is far past time for a new paint job, as your home’s structure is now at risk to moisture. Keep in mind that paint doesn’t just make a house look pretty, it also protects it from the elements.
  2. Gaps or shrinks. If the boards on your home’s exterior look like they’re shrinking or if there are gaps beginning to form between boards, that could be a sign of dry rot. If it’s been too long between paint jobs, moisture may be getting into the wood and causing serious damage. It’s not your eyes playing tricks on you — have a professional come out and look at the boards right away.
  3. Cracking stucco. Some people choose stucco because its coating has a longer longevity than wood siding. While that’s true, stucco still needs maintenance paintings to protect the surface. If your stucco is beginning to show hairline cracks, it is time to paint. Remember, any blemish in your home’s exterior surface allows moisture to get in and cause damage.
  4. Caulk is cracking. Take a look at the caulk between your boards. If it is dry, brittle, or cracking, it is time for an exterior paint job.
  5. The color is fading. We’ve discussed that exterior paint isn’t just for aesthetics, and the same holds true with fading color. If your paint color is fading, it is a sign of sun damage that is weakening the integrity of your paint as a protective surface.
  6. Your home is a 5-year-old. If your home was built over 5 years ago and has not been painted since, it’s time for a paint job. During new constructions, a single coat of paint is typically sprayed on to the house. Don’t wait longer than 5 years to have your home painted a second time by a professional exterior house painting contractor.

Teamwork Makes the Dream Work

Congrats to our team for winning Consumers’ Choice Award Columbus “Customer Service Excellence”! We can’t do what we do without the passion and committment our team has to offer! Watch!

We Want YOU to Franchise with us!

A behind the scenes look at how Color World Housepainting all began, and the CEO who has one goal in mind: To help others succeed too.


Ground zero. That’s where Color World Housepainting CEO, Tom Hodgson began building his future. From learning to paint his way through college to door knocking for leads for his one-day successful business model, Hodgson’s unconventional marketing efforts are what we call the epitome of starting from the ground up.

After selling all he had, and with just a couple hundred in his pocket, 1997 was the year Color World Housepainting was born. Little did he know, it would also be a place of building dreams for others.

“I started painting in high school, then again in 1993 to fund my college years. My passion for the business grew and that’s when I incorporated Color World Housepainting.” Hodgson said.

Hodgson’s passion and expert business model set the stage for a future of success. So much so, several professionals who worked for him found their dream, too.

“Painting is not something anyone can do,” said Hodgson. “But we’ve built a team of experts, many who’ve been able to branch off from Color World and open their own painting businesses.”

20,000+ painted homes later and years of fresh success stories, Hodgson decided to harness the talent of these young professionals by franchising Color World Housepainting.

“Fast forward today, we’re in several markets across the U.S., and looking forward to opening more this year.” said Hodgson. “My biggest focus is giving others the opportunity to be successful, without the pains of starting ground-up.”

According to Hodgson, franchising will give owners the team support they wouldn’t have otherwise, the access to the Color World custom estimating software, all the marketing they need, and allow for them to take advantage of more than just painting.

Color World Housepainting offers services like interior and exterior painting, gutter installation, pressure washing and holiday lighting,” said Hodgson. “All of that done with the goal of providing customers with outstanding service, quality and price.”

Hodgson has plans to help others build their dreams and looks forward to hearing about the fulfillment that comes with owning a business.

“The most fulfilling part of my job is being able to give a client a complete facelift,” said Hodgson. “That involves having our entire team in the field working together – giving someone a deserving before and after… sharing that reward with my entire team is a great feeling.”
Hodgson is excited to open the floodgates to big dreams and savvy business owners.

“I’m more than ready to help build more successful stories through franchising,”said Hodgson.

To learn about franchise opportunities with Color World Housepainting, email us directly at or call (614)581-1652.

Ensure Your Home’s Exterior is Prepared for the Winter Weather

In the video below, Tom Hodgson, CEO of Color World Housepainting, discusses how we prepare a home’s exterior for the Winter weather.

As they say, “an ounce of prevention is worth a pound of cure.” Perhaps nothing illustrates that point better than preparing your home for winter. Ensuring your house is ready to face harsh, winter conditions will save you money and the headaches associated with home repairs.

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They’ve painted my house about a year ago and I wanted to wait and see how it held up. I couldn’t be happier with the results. It looks like it was painted yesterday Paint crew was friendly and very professional and made sure they did a great job.

– Michael H.

April 28, 2016